Branding Deep Dive with Ahmed Cheema
The branding deep dive podcast is a podcast where we have in-depth discussions with founders, marketers, and brand strategists on how to build a brand that people love. The host is Ahmed Cheema, a brand strategist.
Check out our website for more branding and marketing content: https://brandingdeepdive.com/
Branding Deep Dive with Ahmed Cheema
45. How to Build an Innovative Company with Pieter Limburg
Today we’re talking to Pieter Limburg. Pieter is the founder and CEO of Mobilo, the smart business card. By simply tapping your Mobilo card on a new contact’s phone screen, all of your contact information will appear right on their phone. Pieter has had his fingers on the pulse of technology since the 90's, he’s started multiple companies and has taken on 3D printing and RFID.
In this episode we dive deep into Peter’s entrepreneurial journey, the different types of innovation, how Mobilo got their first customers, and much more.
Key Lessons:
1. Start with the problem, don’t start with a product - it’s important to really hone in on the problem you’re solving before you start building
2. Validate demand quickly and cheaply - set up a landing page and run ads to it to see if people are willing to pay money to solve the problem. By validating demand quickly, it’ll allow you to make sure the money you spend building out the product will have returns.
Links mentioned:
https://www.mobilocard.com/
