Branding Deep Dive with Ahmed Cheema
The branding deep dive podcast is a podcast where we have in-depth discussions with founders, marketers, and brand strategists on how to build a brand that people love. The host is Ahmed Cheema, a brand strategist.
Check out our website for more branding and marketing content: https://brandingdeepdive.com/
Episodes
68 episodes
How the Detroit Lions Completely Changed Their Brand Without Changing Their Logo
The perception of the Detroit Lions have totally changed over the course of the last few years, and they didn't have to change the logo or make any tweaks to the colors etc.
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Season 1
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Episode 68
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20:08
Ferrari x Lewis Hamilton Social Media Masterclass
Ferrari and Lewis Hamilton just dropped some heat on social media...
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Season 1
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Episode 67
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9:26
listen to this before starting a podcast in 2025...
topics discussed: Context/My storyWho should/shouldn’t start a podcastWhy I started a podcastTypes of PodcastsPodcast as a hobby vs businessBranding Deep Dive Pivot
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Season 1
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Episode 66
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24:58
Decoding the Magic Behind the World's Simplest Brands with Brian Rafferty | Ep 65
Today we’re talking to Brian Rafferty. Brian is the Global Director of Business Analytics and Insights at Siegel+Gale. Siegel+Gale is a global brand experience firm. They partner with the world’s leading corporations, nonprofits and government ...
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Season 1
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Episode 65
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46:24
The Psychology Behind Brand Love with Dr. Aaron Ahuvia | Ep 64
Today we’re talking to Dr. Aaron Ahuvia. Dr. Ahuvia is the brand love guy. He’s is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and a popular keynote speaker. He is the world’s leading expert on bra...
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Season 1
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Episode 64
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41:03
MAXIMIZING PROFITS: A Deep Dive Into CLV with Valentin Radu | Ep 63
Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category ...
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Season 1
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Episode 63
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32:41
From Passion to Profit: How to Make Money with Your Podcast with Molly Ruland | Ep 62
Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we’re talking to Molly Ruland. Molly is the CEO and founder of Heartcast Media which is a digital content agency focused on creating bra...
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Season 1
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Episode 62
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40:52
Ignite Your Brand: Shachar Meron's Guide to Building Brand Equity | Ep 61
Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we’re talking to Shachar Meron. Shachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on...
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Season 1
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Episode 61
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42:03
How To Create A WORLD CLASS Podcast with Jordan Harbinger | Ep 60
Today we’re talking to Jordan Harbinger. Jordan is a Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests. His podcast, The Jordan Harbinger Show, was selected as part of A...
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Season 1
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Episode 60
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47:43
EXPLODE Your Sales Using Naming Tactics Rooted in Psychology with James I. Bond | Ep 59
Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we’re talking to James I. Bond. James has been studying ordinary products turned into blockbusters for 35 years. Along the way, he uncov...
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Season 1
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Episode 59
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52:07
Customer Retention Secrets with Lauren DeSouza | Ep 58
Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Summary: In this episode we’re talking to Lauren Desouza. Lauren wears a lot of hats, she’s the host of Retain: ...
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Season 1
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Episode 58
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37:51
Writing That Gets Sales with Scott Keyser | Ep 57
Today we’re talking to Scott Keyser, the Writing Guy. With the right words you can sell anything — a product, service, idea, or even a belief. But understanding how to formulate the right words is a riddle only few people understand. Scot...
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Season 1
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Episode 57
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48:24
56. Building Startups with Richard White
Today we’re talking to Richard White. Richard is founder and CEO of Fathom.video, a free app that records, transcribes & highlights your calls so you can focus on the conversation instead of taking notes. Fathom was a part of Y-...
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Season 1
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Episode 56
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45:12
55. Becoming a Brand Strategist with Stephen Houraghan
Today we’re talking to Stephen Houraghan. Stephen is a freelancer turned brand strategist and the founder of Brand Master Academy where he helps freelancers evolve into brand strategists using his proven system. His program has helped over 20,0...
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Season 1
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Episode 55
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44:57
54. Startup Storytelling with Seth Erickson
Today we’re talking to Seth Erickson. Seth is the Chief Mischief Maker for Storify Agency. Storify helps you understand the neuroscience and psychology of storytelling which has led to massive success for small and large companies. Seth also ha...
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Season 1
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Episode 54
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46:43
53. Using Promotional Products for Customer Retention with Swire Ho
Today we’re talking to Swire Ho AKA The Promo guy. Swire runs Garuda Promo and Branding Solutions which specializes in helping businesses market themselves using promotional products. Swire is also the host of the Garuda Promo weekl...
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Season 1
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Episode 53
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34:19
52. Becoming A Published Author with Scott Turman
Today we’re talking to Scott Turman. He is the founder and CEO of BrightRay Publishing, an American company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals.
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Season 1
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Episode 52
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39:25
51. Crafting Your Public Persona with Rockey Buckley
Today we’re talking to Rocky Buckley. Rocky works with experts, thought leaders, and influencers to shape their personal brand and package and monetize their expertise at a high price point. In this episode we dive deep into Rocky’s...
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Season 1
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Episode 51
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42:00
50. Branding 101 with Sam Caron
Today we’re talking to Sam Caron. Sam runs an agency that brings your brand’s strategy, identity, and messaging to life. In this episode we dive deep into personal branding, positioning, brand archetypes, rebrands, Sam’s pers...
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Season 1
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Episode 50
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50:03
49. The Marketing Funnel with Kristi Mitchell
Today we’re talking to Kristi Mitchell. Kristi is a marketing strategist that specializes in helping soloprenuers and small businesses with their digital marketing. In this episode we dive deep into the marketing funnel, how to meas...
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Season 1
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Episode 49
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38:23
48. Eli Lilly Catches the Twitter Blues
With the introduction of Twitter Blue allowing people to get verified by paying $8, impersonation accounts have been popping up. One of the companies hit with impersonators was Eli Lilly and Co. where an impersonator tweeted claiming Insulin wa...
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Season 1
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Episode 48
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40:32
47. Branding a Barbershop with Mohammad Turaani
Today we’re talking to Mohammad Turaani. Mohammad owns and operates a barber studio in Canton, Michigan and is involved in youth programming and teaching. In this episode we dive deep into Mohammad’s journey to become a barber, open...
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Season 1
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Episode 47
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1:06:48
46. Did Adidas Make the Right Call Dropping Kanye West? Brand Strategy Deep Dive
Our Producer Momo joins the show to analyze the impact of Adidas dropping Kanye and what lessons we can learn from the incident. Key Lessons: Customers nowadays want the brands they buy from to share their values
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Season 1
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Episode 46
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38:48
45. How to Build an Innovative Company with Pieter Limburg
Today we’re talking to Pieter Limburg. Pieter is the founder and CEO of Mobilo, the smart business card. By simply tapping your Mobilo card on a new contact’s phone screen, all of your contact information will appear right on their phone. Piete...
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Season 1
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Episode 45
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33:43
44. Branding Lessons from the Chess Cheating Scandal
Our producer Momo joins us to dive into the scandal that is shaking up the chess world right now where Magnus Carlsen has accused Hans Niemann of cheating. And most recently Neimann sued Carlsen for $100M. Key Lessons:P...
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Season 1
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Episode 44
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45:55
