Branding Deep Dive with Ahmed Cheema
The branding deep dive podcast is a podcast where we have in-depth discussions with founders, marketers, and brand strategists on how to build a brand that people love. The host is Ahmed Cheema, a brand strategist.
Check out our website for more branding and marketing content: https://brandingdeepdive.com/
Branding Deep Dive with Ahmed Cheema
MAXIMIZING PROFITS: A Deep Dive Into CLV with Valentin Radu | Ep 63
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Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow.
He’s the CEO & Founder of Omniconvert. Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels.
He’s also written a book about customer lifetime value called The CLV Revolution coming out on September 20th
In this episode we dive deep into what customer lifetime value and customer value optimization is, why the old methods of spending unlimited money on customer acquisition doesn’t work anymore, how to actually improve your customer lifetime value, and much more.
If you have customers but can’t figure out how to make a profit, this episode is a must listen.
Key Lessons:
- It’s not enough to simply know your customer acquisition cost, acquisition costs will always go up. In order to run a truly profitable business you need to understand how to maximize customer lifetime value.
- Customer Value optimization is about understanding who your customers are and why they purchase your products. Understanding this, allows you to take customers from apprentice to soulmate.
Links:
- The CLV Revolution Book: https://theclvrevolution.com/
- Website: https://www.omniconvert.com/ + https://academy.omniconvert.com/
- LinkedIn: https://www.linkedin.com/in/valentinradu/
