Branding Deep Dive with Ahmed Cheema
The branding deep dive podcast is a podcast where we have in-depth discussions with founders, marketers, and brand strategists on how to build a brand that people love. The host is Ahmed Cheema, a brand strategist.
Check out our website for more branding and marketing content: https://brandingdeepdive.com/
Branding Deep Dive with Ahmed Cheema
41. Brick and Mortar Branding with Asad Patel
Today we’re talking to Asad Patel. Asad has been involved in running brick and mortar businesses since he was a child. Amongst other things he’s run a clothing store, a cell phone store, and a food truck.
In this episode we dive deep into the various businesses that he’s been a part of and the branding lessons he’s learned along the way.
Key Lessons:
- Brands are shortcuts for decisions - When looking at members mark products, people don’t even look at the price and make comparisons because members mark is established as the generic, cheaper brand
- Speaking in the language of your customer will help you build trust
Asad's Podcasts
The Straight Path Podcast: https://open.spotify.com/show/5oR7C6sgD992ikfsyA5Z2P
Kahani Apni Zabani: https://open.spotify.com/show/6PXmHv3dKtzL7zuZfKKYWU
