Branding Deep Dive with Ahmed Cheema
The branding deep dive podcast is a podcast where we have in-depth discussions with founders, marketers, and brand strategists on how to build a brand that people love. The host is Ahmed Cheema, a brand strategist.
Check out our website for more branding and marketing content: https://brandingdeepdive.com/
Branding Deep Dive with Ahmed Cheema
44. Branding Lessons from the Chess Cheating Scandal
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Ahmed Cheema
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Season 1
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Episode 44
Our producer Momo joins us to dive into the scandal that is shaking up the chess world right now where Magnus Carlsen has accused Hans Niemann of cheating. And most recently Neimann sued Carlsen for $100M.
Key Lessons:
- People will pay a premium for the best - Carlsen is in position to sell his app for upwards of $50 million because he is known as the best right now
- Once you lose trust its very hard to get it back
