Branding Deep Dive with Ahmed Cheema

46. Did Adidas Make the Right Call Dropping Kanye West? Brand Strategy Deep Dive

Ahmed Cheema Season 1 Episode 46

Our Producer Momo joins the show to analyze the impact of Adidas dropping Kanye and what lessons we can learn from the incident. 

Key Lessons: 

  1. Customers nowadays want the brands they buy from to share their values
  2. When Crisis hits, acknowledge the issue and overcorrect

Link to YouTube Video: https://youtu.be/WETWgJCIeDs
Branding Deep Dive Website: https://www.brandingdeepdive.com/

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