Branding Deep Dive with Ahmed Cheema
The branding deep dive podcast is a podcast where we have in-depth discussions with founders, marketers, and brand strategists on how to build a brand that people love. The host is Ahmed Cheema, a brand strategist.
Check out our website for more branding and marketing content: https://brandingdeepdive.com/
Branding Deep Dive with Ahmed Cheema
20. Dodge Ties Porsche as J.D. Power's Most Appealing Brand
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J.D. Power ran a survey seeing how much car customers enjoy their cars and Dodge tied with Porsche as the most appealing brand. Yasser joins the show to discuss what is driving this appeal.
Article being discussed: https://www.freep.com/story/money/cars/2021/09/15/dodge-porsche-most-appealing-jd-power/8340108002/
Key Takeaways:
1. Stop focusing on stat sheet comparisons
2. Think through all the customer touch points and how you can differentiate yourself from the competitors
